Perfecting the Pitch
Part of your job is overcoming the fear most writers feel when it comes to selling themselves and their work. (If we were the naturally outgoing type, we wouldn’t BE writers!) So this session begins with a look at the seven fear-fighting techniques. Next comes the pitch itself, with hands-on work to prepare what you’ll tell the agent or editor during a formal appointment or an elevator meeting. Finally, we’ll cover the tricks for improving your presentation…and following up for the best chances of success. If you’re not planning to pitch anytime soon, you’ll get to choose an editor / agent’s role and play it for all it’s worth!
Letting “Mad Men” Write Your Synopsis
Whether or not you’ve met the editor / agent face-to-face, at some point they’ll need a synopsis to convince their superiors “we want this book.” So you’ll need to put on your Dan Draper hat and use some proven techniques from Madison Avenue that get people wanting to buy a particular product. We won’t get your entire synopsis written during this session, but you’ll learn every step you need for creating a synopsis that makes people eager to see your book.
About Laurie Schnebly Campbell
Laurie Schnebly Campbell loves speaking to writers about issues that draw on her background as an advertising copywriter, a counseling therapist and a romance novelist who beat out Nora Roberts for Best Special Edition of the Year. Along with romance and how-to books for writers, Laurie writes scripts for videos and commercials (some of which feature her voice) at a Phoenix ad agency. She also enjoys teaching a catechism class, narrating at Talking Books, playing with her husband and son in Sedona (the red-rock town named for her grandpa’s mom), and teaching online classes every month except July & December. “People ask how I find time to do all that,” Laurie says, “and I tell them it’s easy. I never clean my house!”